On July 2^nd, it was learned from the press conference of the 22^nd China Harbin International Beer Festival that the festival, with the theme of "Welcome the friends from all over the world to drink beer in Harbin" would kick off on July 6^th at the Harbin Ice and Snow World Park.

"Beer + Music" Ignites the Hot Summer of Ice City

This year's Beer Festival is the largest event in terms of venue area, covering an area of 300,000 square meters, so as to maximally meet the needs of citizens and tourists for drinking, entertainment, play, and travel.

This beer festival is also the event integrated with the most diversified business types. Focusing on "beer + electronic music", it will create the largest central stage compared with previous sessions - Dream Stage, introducing beer tent, beer garden, ecological camping area, self driving RV distribution center, food street, Zhile Valley amusement park, China-Chic animation exhibition area and other business types. The diverse business formats and activities make this beer festival no longer just a celebration for wine lovers, but also a great place to attract everyone to "mark".

It is reported that the Dream Stage of the Beer Festival covers an area of over 40,000 square meters and can accommodate 30,000 people to interact at the same time. "Zuoyou Brother" will once again take the stage, leading everyone to embark on a summer carnival every night, reproducing the explosive scene of tens of thousands of people dancing disco. Every week, there will be electronic music or concerts, where celebrity artists, top 100 DJs, internet famous singers, and talented singers will perform together, igniting the hot summer of the Ice City with music.

In four beer tents, entertainment activities will be held daily to create a cultural and tourism experience base that gathers high-end specialty beer, fashionable bars, cultural tourism, and more; 21 beer gardens serve functions such as barbecue gatherings, leisure afternoon tea, socializing with friends, and building corporate groups.

The ecological camping area is equipped with 24 RVs, 5 double-peak tents, 40 camping tents, 30 internet celebrity tents, multiple spacecraft and canopies for tourists to relax and stay in. The self driving RV distribution center has set up camping spaces and canopy tents, providing catering and entertainment, self driving rest and accommodation, car theaters, public activity squares, public bathroom centers, and other services to meet the leisure needs of self driving tourists from all over the country.

The food street will become a gathering place for shopping, exhibition, appreciation, and entertainment. Zhile Valley Amusement Park aims to create a large inflatable water park that integrates functions such as amusement, games, and parent-child interaction. Citizens and tourists can spend happy parent-child time here.

The China-Chic Animation Exhibition Area is dominated by animation and game exhibitions and music parties, supplemented by interactive activities such as E-sports competitions, national style intangible cultural heritage display, etc., to create a special summer dimension carnival for animation lovers.

This year's Beer Festival provides a rich variety of beer, attracting more than 30 beer brands from more than 10 countries, including Russia, Germany, the United States, Mexico, the Netherlands, Belgium, Japan, South Korea, Brazil, and domestic brands such as Harbin Beer, Snow, Qingdao, Mount Taishan, covering more than 1000 types of beer.

The Four Seasons Ice and Snow Project welcomes guests from all over the world

On the opening day of the Beer Festival, the Four Seasons Ice and Snow Project of the Harbin Ice and Snow World will be officially completed, and the highly anticipated indoor ice and snow museum will open for business simultaneously, welcoming tourists from all directions to enjoy ice and snow all year round.

This immersive ice and snow light and shadow interactive experience hall adopts the most advanced international ice sculpture and snow building concepts, technologies, and techniques. It consists of nine theme zones and 13 experience projects, covering multiple elements such as ice and snow, light and shadow, entertainment, interaction, food, cultural and creative elements. Combining the latest technological achievements, with artistic means and sound and light effects, it builds a mysterious, fantastic, and colorful ice and snow kingdom, for tourists to explore the mysteries of ice and snow and experience the charm of ice and snow.