On November 8th, the reporter learned at the first press conference of the 2024-2025 Harbin Ice and Snow Season that this year's Harbin Ice and Snow Season would be organized from early November 2024 to mid March 2025, closely focusing on hosting the 9th Asian Winter Games in 2025, with the theme of "Dating Harbin, Warming the World with Ice and Snow", adhering to a broad vision, reflecting internationalization, integrating multiple colors, highlighting high quality, and polishing Harbin's "World of Ice, Land of Snow" city card, in order to create a world-class ice and snow tourism resort and economic highland.

Thousands of miles of ice world, taking you to experience the dreamy winter intertwined with ice charm

During this year's ice and snow season, Harbin will create a series of tourism products and activities with distinct ice and snow characteristics, innovate the ice and snow tourism industry format, optimize ice and snow tourism scenes to meet the new expectations of citizens and tourists, A series of special events such as the 5th Harbin Ice Festival, the 41st Harbin International Ice and Snow Festival, the 26th Ice and Snow World, the 51st Ice Lantern Art Park, the 7th Songhua River Ice and Snow Carnival, the 36th International Ice Sculpture Competition, and the 12th International Combination Ice Sculpture Competition will be held to unleash the appeal of Harbin's ice and snow brand activities. More than 500 ice and snow sports venues have been built around the Songhua River, urban parks, square open spaces, campus playgrounds, and inland lakes for launching popular ice and snow leisure and entertainment products such as ice skating, curling, and ice hockey, and more than 100 ice and snow festival events have been organized to continuously consolidate and expand the achievements of "300 million people participating in ice and snow sports". In order to enhance the experience of "city in ice scenery", ice engraving and snow sculptures have been built at major streets, city entrances, airports, train stations, key squares, and other locations, transforming the city into a magnificent fairy tale world of ice and snow.

Thousands of miles of snow land, taking you into the passionate winter of sports

During this year's ice and snow season, Harbin focuses on the 6 major events, 11 events, and 64 sub events of the Asian Winter Games, as well as the "Ignite Erbin" test competition and a series of winter sports events, connecting competition venues, ice and snow events, and ice and snow scenic spots to create the top 10 boutique themed tourism routes of "Travel with the Events", allowing the exhilarating Asian glory to once again ring in Erbin. Snow play experience products are tailored to local conditions, allowing high-end skiing, sports competition, and mass experience to complement each other. The 37th Sun Island Snow Expo, Yabuli Spring Snow Festival, Club Boarding Ceremony, 5th Fenlan Snow Cross Country Skiing Marathon, 27th International Snow Sculpture Competition, 17th International University Student Snow Sculpture Competition and other events are held to promote the integration of ice and snow games, ice and snow sports, and ice and snow tourism, and further ignite the winter enthusiasm of citizens and tourists. By promoting the upgrading and renovation of ski resorts, ski slopes, and supporting infrastructure in the city, opening 15 ski resorts including Yabuli Ski Resort, Yuquan International Hunting Ground, and Shangjing International, the three ski resorts in Yabuli Ski Resort will achieve the "Three Mountains" network, providing a one-stop experience and service for skiing 56 ski slopes in the "Three Mountains", and creating the preferred destination for winter outdoor sports in China. Meanwhile, large-scale snow entertainment projects such as alpine snow circles, snow carnivals, and snowmobiles have been launched, integrating multiple snow games and activities to meet the snow entertainment needs of citizens and tourists. Additionally, by integrating the city's snowman viewing resources, a number of snowman check-in spots will be launched in core areas such as Qunli Music Park, Dejia Pier, Sun Island Scenic Area, Harbin Polar Park, Chinese Baroque Historical and Cultural Block, Volga Manor, etc., inviting citizens and tourists to have a snowball fight, build a snowman, and spend winter in "Erbin".

Free "Erbin" trip, taking you to experience the warm winter of all the beloved guests in the city

During this year's ice and snow season, Harbin which firmly establishes the concept of "Host Sharing with Guests" and "Service First", will continue to make efforts in the entire chain of "Food, Accommodation, Transportation, Sightseeing, Shopping and Entertainment", enrich the supply of tourism products, deepen the integration and innovation of business models, create six new scenes of ice and snow tourism, and launch new scenes of ice and snow culture such as Yabuli Ice and Snow Culture Exhibition Hall, Pingfang Ice and Snow Culture Museum, and "Erbin" story immersive cultural tourism business model; launch new ice and snow sports scenes such as snowmobiles, snow carnivals, and dreamy ice and snow sports parks; introduce new ice and snow consumption scenes such as themed characteristic blocks that integrate trendy streets, internet celebrity check-in, joyful socializing, and leisure activities; launch new ice and snow creative scenes such as the "Erbin Gift" creative store, Taoxue Penguin Ice and Snow Parade, Asian Winter Games cultural and creative theme block, and Xicheng Red Square Ice and Snow Fashion Highland; launch new ice and snow experience scenes such as Eastern Airlines Asian Winter Games painting machines, Snow Country tourism trains, ice and snow themed buses, ice and snow camping events, and ice and snow mazes; launch new scenes of winter ice and snow cuisine along the Yangtze River, such as the Ice and Snow Food Month, Fishing Carnival, and Winter Fishing Festival; take ten major improvement actions, including "Travel in Erbin", "Enjoy in Erbin", "Eat in Erbin", "Stay in Erbin", "Walk in Erbin", "Buy in Erbin", "Warm in Erbin", "Enjoy in Erbin", "Excellence in Erbin", and "Beauty in Erbin", to enhance the quality of business services, optimize measures to warm up customers, strengthen foreign language consultation services in areas such as "Two Stations and One Venue", key scenic spots, tourist service centers, hotels, etc., and optimize and improve convenient services such as foreign personnel entry visas, payment settlement, booking tickets, language identification, etc.; build observation platforms, self driving stations, and recreational vehicle campsites along key tourist routes such as "Hayaxue", fully experiencing world-class "Snow" cultural themed tourism routes; deeply implement the "Ten Major Regulatory and Tourism Protection Actions", actively promote the "Ten Major Integrity and Self-discipline Conventions for the Tourism Industry", standardize the order of the tourism market, and timely solve tourists' demands, so as to showcase the caring protection of the "Warm Reception for Guests, Thoughtful Service for Guests" ice city Harbin to the world.

Dating Harbin, Warming the World with Ice and Snow. Harbin will bring tourists an extraordinary experience of "World of Ice, Land of Snow" by highlighting the dream of ice and snow, igniting the passion of sports, providing artistic enjoyment, radiating the charm of fashion, promoting the release of industries, creating a paradise for consumption, stimulating the collision of taste buds, and warming the journey home with higher quality tourism products, more intimate travel services, and more comfortable travel environments!